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    May 06.2025
    2 Minutes Read

    QBE Foundation's Goals for Good Shows Power of Sports in Community Support

    QBE Foundation Goals for Good logo design with blue interlocking shape.

    Turning Goals into Community Impact: The QBE Foundation's Initiative

    During a recent AFL game between the Sydney Swans and GWS Giants, the QBE Foundation showcased its commitment to social responsibility through the Goals for Good initiative. This year, the Foundation donated a remarkable $125,000, incorporating a donation of $5,000 for each of the 12 goals the Sydney Swans scored. This philanthropic effort not only highlights the Foundation's nearly 40-year partnership with the team but also shows how sports can positively impact local communities.

    Proud Support of Community Partners

    These funds, raised from the match, will assist multiple community partners, including well-known organizations like Save the Children Australia and the Australian Red Cross. Chris Esson, the co-chair of the QBE Foundation, expressed enthusiasm for the event’s ability to bridge sports and social responsibility, stating, “We’re proud to continue this important work with this year’s QBE Foundation Goals for Good initiative, contributing to the creation of stronger, more resilient, and inclusive communities.” This initiative underlines how sporting events provide a platform for greater social contributions and resilience.

    Engagement Beyond the Field

    Beyond monetary contributions, the presence of Deputy CEO of the Australian Red Cross, Penny Harrison, who participated in the coin toss, symbolizes the collaborative spirit between organizations and the community. Such actions remind us that sports can foster social connections and recognition for charitable efforts, reinforcing a culture of giving.

    Community Resilience Through Sport

    The Goals for Good initiative aligns perfectly with the QBE Foundation's commitment to nurturing inclusive communities. Tom Harley, CEO of the Sydney Swans, emphasized the event’s role in creating opportunities for local youth through the QBE Sydney Swans Academy. This clearly demonstrates how integrating sports with community objectives can facilitate personal development and social empowerment for kids in the region.

    Looking Ahead: Opportunities for Collaboration

    The QBE Foundation’s ambitious plan doesn’t stop at a single event; their ongoing focus on climate resilience and social inclusion showcases a forward-thinking ethos. As organizations explore further collaborations, the potential for increased community impact grows. Following up on these initiatives, stakeholders across the sports and nonprofit sectors must consider how they can join forces to amplify support not just in times of events, but throughout the year.

    In conclusion, initiatives like QBE Foundation’s Goals for Good remind us of the significant impact sports can have on communities. By leveraging their reach, sporting organizations can be critical allies in building resilient and inclusive communities.

    National News

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